The Psychology of Color in Marketing
Business & Career
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The Psychology of Color in Marketing
Colors evoke emotions and influence decisions. Key insights:
1. Red
Creates urgency - often used for clearance sales.
2. Blue
Builds trust - favored by banks and tech companies.
3. Green
Associated with health and environment - used for organic products.
4. Yellow
Grabs attention - effective for window displays.
5. Black
Signifies luxury - common for high-end products.
6. Cultural Differences
Color meanings vary globally (e.g., white symbolizes mourning in some cultures).
Choose colors strategically based on your target audience and brand personality.
